casino retention and loyalty programs

John Ascuaga’s Nugget Casino wanted to send information and promotional offers to their customers that were significantly more personalized and targeted than the current offerings based on the known habits and behaviors of the individual casino customer, all without increasing marketing costs. BannerDirect’s solution was to utilize a variable text and offer template that allowed customers to receive different letter verbiage and unique offers based on the behavioral segment to which they belonged. This variable formatting approach resulted in the dual benefit of increased revenue for the client at a lower cost, which has allowed the client to conduct more frequent offerings to a larger target audience.